# The Problem

In the ecosystem of cross-border e-commerce, there are multiple intermediaries including marketplaces, distribution and fulfillment centers, logistics service providers, carriers, customs brokers, as well as online sellers and consumers. The process includes online product listing, online ordering, payment and settling, packaging and consolidation, shipping arrangement, going through procedures of customs clearance, tracking, and delivering the purchased commodities through cross-border logistics (as illustrated below).

![ (Source: BTI, 2021. Process flow of e-commerce transactions)](/files/KBQwGoa8fZQa0g2l4OGp)

\*PGAs: Partners Governments Agencies 

Cross-border shopping via digital social platforms may seem simple at the front end, but there are still many burdensome processes at the backend of every order and a huge workforce employed to ensure quality deliverables to end-consumers because of its complexity. It's critical to address the complexity of social cross-border e-commerce and tackle the most problematic pain points outlined hereunder.

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