# FADO Go - Shop-Ship-Earn
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[Executive Summary](/executive-summary)
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[The Market](/the-market/market-potential)
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[The Problem](/problem-and-solution/the-problem)
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[The Solution ](/problem-and-solution/the-solution)
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[The Ecosystem](/the-ecosystem)
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[Business Model](/business-model/mission-and-vision)
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[The Platform](/the-platform)
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[The FADO & FGT Token ](/the-fado-and-fgt-token/overview)
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[Tokenomics](/the-fado-and-fgt-token/tokenomics)
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[Roadmap](/roadmap)
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[Technology](/technology/technology-overview)
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[Broken mention](broken://pages/aLGdVjbdiVJ9tzoq10z6)
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# Executive Summary
FADO Go has grown from a small logistic start-up to a leading, fast-growing e-commerce company trusted by millions of customers. We have been working to change the narrative of the global e-commerce market through a seamless unified cross-border shopping system that combines all major e-commerce industry players in one place. Our recent key developments are developing a shopping-to-earn platform on top of our existing cross-border e-commerce with a focus on more high-quality brands, more curated products, and incorporating next-generation blockchain technology, decentralized finance (DeFi), cryptocurrency payments as well as tokenized incentives into our conventional package of e-commerce solutions.
The fadogo.io platform currently enables shopping goods from G7 markets (Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States) and shipping goods to over 220 countries with a large selection of up to 5 billion products in a fast, transparent, and frictionless process compared to traditional e-commerce platforms. We constantly deploy social technology Web 3.0 into our current system and improve user social interactions, product personalization, and e-commerce convergence in order to offer global customers the best social shopping experience at the best prices. Unlike successful eBay and Amazon lacking a social sharing aspect that appeals to younger consumers, Facebook failing financial products as a shopping device, or Pinterest acting predominantly as a showroom rather than a marketplace, FADO Go will set up in a different way, with a cross-border e-commerce platform fully social integrated and complemented with shopper-centric incentive design and enhanced post-purchase experience. Our platform will combine live commerce, user-generated content, the use of influencers, frictionless home-delivery/shipping, and community-driven decentralized finance solutions to enable global consumers to shop & earn in crypto across the world.
Alongside conventional payment methods, we introduce two tokens, FADO, the core utility token and FGT, a features/platform governance token for the FADO Go ecosystem, as well as alternative cryptocurrency payment options to bring cutting-edge user experience as well as new benefits to social shoppers and crypto users. The FADO & FGT tokens can be used for loyalty rewards, cashback discounts, platform governance voting, , and other usages. Popular cryptocurrencies would soon be able to be accepted across socially integrated shops around the world, including major e-commerce marketplaces such as Amazon, Ebay, Walmart, Costco, etc. while crypto users can enjoy shopping mining, cashback, and express delivery without the hassles of opening accounts and converting digital assets into fiat money to spend there. In particular, we will form a socially engaging community of consumers, micro-influencers and high-profile individuals, good brands, services providers who share the same interest and benefit rather than a platform just for buying.
With FADO, we want to sharpen the future of online shopping toward crypto-commerce and eventually become a SocialFi Commerce Decentralized Autonomous Organization (DAO). We innovate a first-of-a-kind decentralized business model designed to encourage community shopping from consumers around the world and reward our platform’s users fairly while increasing the liquidity of the token. Token holders will be our supporters and advocates, creating a global community that self-manages, sustains, and grows bigger in the long term. Each buyer and customer will play an important role in building and strengthening our community and driving the company’s growth.
This whitepaper follows a detailed description of our research, planning, and execution. It aims to demonstrate the current status and future developments of FADO Go in regards to our products, technologies, solutions, and FADO & FGT tokens deployed on multiple blockchain networks. At FADO Go, we are determined to change the whole industry’s perspective that cryptocurrency is evolving into an efficient marketplace where one can easily use cryptocurrency to purchase services and products. Cryptocurrency can be accessible to people for non-investment purposes and can be used as a medium of payment for a diverse assortment of easy-to-use and intuitive products and services, not just for financial speculation. We strive to become the world’s first decentralized social cross-border shopping platform at minimal fees with higher speeds. We want our customers to know that they are shopping with a platform of the future without any boundaries. FADO Go is the next move toward live shopping and the cryptocurrency revolution.
# Market potential
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FADO Go is operating in the rapidly evolving social e-commerce industry, and in the explosive-growing cross-border shopping sector in particular. Cross-border e-commerce is international online trade that involves purchasing and selling products through online shops across international as well as national borders. Following the advent of the Internet, consumers can shop online products and services that may be unavailable or prohibitively expensive in their home countries from shopping sites overseas and from multinational merchants in international marketplaces. This phenomenon is significantly growing as advancing technologies help reduce problems associated with international payments, long shipping times, and language barriers - making it possible to shop online everywhere by digital devices. The number of digital buyers also keeps climbing every year as internet access and adoption are substantially increasing worldwide.
Over 2 billion people purchased goods or services online in 2020, and during the same year, retail e-commerce sales worldwide surpassed $4.2 trillion US dollars in 2020 ([Statista](https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/), 2020). The global e-commerce market is expected to total $4.89 trillion US dollars (19.5% of total retail sales) in 2021, and it will continue to rise year after year and take up more retail market share reaching 21.8% by 2024 (eMarketer, 2021). The growth gains momentum, showing that borderless e-commerce is becoming a profitable option for online retailers.
Cross-border e-commerce representing 20% of global e-commerce is the new normal. As per Accenture’s 2019 report, the cross-border shopping growth is 2x the rate of domestic eCommerce with 29% CAGR, but the ability to control market share declines. New technology-driven start-ups, competitive pricing, advanced logistics, and innovative supply chains are stealing a march on traditional players’ competitive edge. Customers expect cross-border delivery to meet domestic services: fast, free, trackable, easy returns, and quick refunds. Therefore, new business models and capabilities are required for global e-commerce companies to compete in the cross-border delivery race.
B2B (business-to-business) e-commerce is grabbing the attention of buyers, sellers, and investors all over the world. In 2019, the global B2B e-commerce market valuing $12.2 trillion US dollars is over 6 times that of the B2C (business-to-consumer) market (Statista, 2019). Companies operating in the B2B e-commerce space either set up their own platforms and sell directly to the buyers or build a marketplace where many companies sell their products alongside their competitors. They try to be nimble and mimic the B2C shopping experience, so they are now integrating their systems and platforms to establish an omnichannel relationship with their customers. It is of primary importance to focus on this highly potential market for cross-border shopping platforms and marketplaces.
Asia Pacific is dominating online retail sales with approximately $2.45 trillion US dollars due to China’s impact in the overall segment. The incremental trade volume in the Asia Pacific region accounted for 42.3% of retails sales worldwide, almost half of the global incremental trade volume. Clearly, the Asia Pacific shows a huge potential for cross-border e-commerce. Second-ranked North America captures 22.9% and Western Europe makes up 16.2%.
China leads the world e-commerce market with total online sales of $2.3 trillion US dollars responsible for 52.1% of all e-commerce sales worldwide and generates 21% year-over-year growth. It even surpasses the US and out-ranks nine countries in the top ten largest e-commerce markets. After China and the US, the country with the third-largest e-commerce market size is the United Kingdom. And two other Asian countries, Japan and South Korea wrap up the top five-largest e-commerce markets. As it stands, three out of the five biggest e-commerce markets in Asia, again reflecting the region’s e-commerce potential. Besides, cross-border online purchasing is gaining popularity in emerging markets, where consumers find it hard to buy affordable imported products in local stores.
The growing cross-border e-commerce market should come as no surprise, given the global nature of search and discovery of new brands and online retailers, the increased accessibility and affordability of internet and mobile devices, and the mass e-commerce adoption. Mobile penetration also has an impact helping to drive cross-border purchases. With over 3 billion smartphone users worldwide, more and more global consumers have access to social media platforms and are shopping via mobile phones. Digital buyer penetration is expected to surpass 65% of internet users worldwide in 2021 (Statista, 2020), and the global e-commerce industry is set to evolve and expand.
The COVID-19 outbreak has a significant impact on consumer behavior. Consumer demand experiences a surge like never before due to the forced lockdowns and the general recommendation to stay at home. Many consumers worldwide are likely to continue purchasing online, shifting in-store shopping to online for some product categories. There are more e-commerce tractions across all of the product categories since consumers avoid physical stores and limit their budgets in the form of entertainment and travel. Brands and retailers selling across multiple markets also see an overall positive trend in online demand and increases in their overall international sales throughout the crisis (Global-e, 2020). This is also not short-term growth. Most shoppers who shifted online amid the pandemic are expected to stay even after normality returns, making e-commerce likely to become the dominant shopping type for many products. And according to many projections, a growing percentage of that will be cross-border.
Since the last decade, social media platforms have served as an entry point for establishing connections, content sharing, and social interactions for many users. Social networking has rapidly transformed into social e-commerce where people are letting social media guide their purchasing decisions, and for brands, it is an ideal place to boost sales and bring brand awareness. Moreover, online social retail emerged as a breakthrough retail mode during the COVID-19 pandemic. Integration of e-commerce with social media has become a powerful marketing tool enabling consumers to explore products they generally would not see on an e-commerce platform. Shifts in consumer behavior are also expected to transcend across social media channels.
The global social commerce market size was valued at USD 474.76 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 28.4% from 2021 to 2028 (Statista, 2021). The Asia Pacific market accounts for the highest market share as the region has the widespread reach of social media platforms such as Facebook, Twitter, and Instagram. Also, countries such as India and China are witnessing rapid growth in terms of the number of smartphones and social media users which in turn will boost the market growth in this region.
As a part of social commerce, live shopping, the natural evolution on the internet of home shopping, and using livestream broadcast to sell products to viewers, is increasing its market size. Estimates put the market size of live e-commerce at USD 423 billion (2022-2025), with China being the biggest market and the rest of Southeast Asia not far behind. It's important to note that live streaming will extend to more sectors than just e-commerce sales, but will include other industries from finance to engineering to government procedures where their products and services are able to be offered via live video and/or social media.
This growth in social e-commerce is ascribed to a surge in average time spent on social media during pandemic coupled with greater convenience for online purchases. The market is gaining traction thanks to the growing ease of shopping, product browsing, and payment options when buying online. Customers can order products from the comfort of their homes without any effort. Several brands are offering discounts, cashback, one-day deliveries, equated monthly installment (EMI) options, and other services that make online shopping easier and more lucrative. Companies are investing in technologies such as [Artificial Intelligence](https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-market) (AI), [chatbots](https://www.grandviewresearch.com/industry-analysis/chatbot-market), [Machine Learning](https://www.grandviewresearch.com/industry-analysis/machine-learning-market) (ML), and [Augmented Reality](https://www.grandviewresearch.com/industry-analysis/augmented-reality-market) (AR) to improve customer experience. Innovating an adequately socially integrated customer-centric shopping platform is a prominent factor driving the market growth over the forecast period.
In general, e-commerce marketplaces have spurred intense competition, lower prices, faster delivery, and more variety. Consumers and businesses have progressively used social media and cross-border e-commerce as fast becoming the platform to access global markets. The expansion of social cross-border online sales has created a trade environment where almost everybody can be a global seller and/or a global buyer. Social cross-border e-commerce also provides a way for Micro, Small and Medium Enterprises (MSME) to grow internationally by reaching customers across the world and offering online services to connect global shoppers to suppliers, facilitating orders, accepting international payments, and coordinating physical logistics and delivery of goods across borders.
# Target market
It is obvious that the cross-border e-commerce market is growing exponentially and cannot be ignored as newer and better online shopping platforms powered by cutting-edge social technologies continue to gain mass acceptance. Livestream technology has come of age that it is now an essential enabler, not “a nice to have” in order to meet consumer demand and adapt to the competitive landscape. To satisfy an increasingly demanding consumer base that now expects top-level service, personalized experiences, and an easy-to-use interface, social e-commerce is utilizing the most popular technology trends. Use cases are still being explored in the social commerce space, but privacy issues and incidences of cyber-attacks may hinder market growth to a certain extent. In this context, FADO Go is embracing new emerging technologies to solve problems endemic to live commerce and accelerate its growth.
Digital buyers are now considering social shopping on new alternative social e-commerce platforms which are less conventional and less centralized. Even though social peer-to-peer networks have witnessed rapid growth over the past decade, customer expectations for social cross-border shopping haven’t been adequately fulfilled in regards to logistics & delivery, compliance with local regulations, exchange and returns, and cross-border payments. When it comes to the social e-commerce value chain for cross-border businesses, social e-commerce is beyond setting up a website and selling products online via social media but includes product configuration, logistics, secured payment gateway, and suitable infrastructure. Seeing the most problematic pain points in international trades and social e-commerce, FADO Go is set on being a dominant player for the next-generation fully decentralized seamless social cross-border shopping in the Web 3.0 environment.
Broad market trends also reveal that now is the time to undertake decentralization, the next big step for the world wide web. According to Research and Markets (2020), the global blockchain market will grow from USD 3.0 billions in 2020 to USD 39.7 billions by 2025 at a compound annual growth rate (CAGR) of 67.3%. Across all application areas, the retail and e-commerce segments are predicted to exhibit the highest growth rates. Blockchain, a distributed ledger technology to assure data security, payment transparency, and operational efficiency, has a major impact on social e-commerce. Blockchain is offering live e-commerce players including FADO Go a new way of serving customers.
Most social media sites available today are centralized and exploiting user content for marketing campaigns and advertising seriously, which poses a great concern of privacy and data security in these platforms. Despite the fact that the digital social network media platforms follow end-to-end encryption for security, a problem occurs when metadata is exchanged along with messages, thereby allowing third parties to steal personal details. There are also other fundamental problems facing social networking such as fake news, excessive trolling, censorship, and demonetization. Blockchain, with distributed ledger and decentralized concept, secures users’ content by encrypting it. Blockchain-based social media provides more benefits than just security and privacy; users can gain control over their own contents and cryptocurrencies are used for secure communication by paying and buying content in peer-to-peer marketing. A decentralized approach to blockchain technology in social networking ensures privacy and enables social e-commerce, crowdfunding transactions as well as smart apps and smart contracts.
The number of B2B cross-border transactions finalized on the blockchain worldwide is expected to increase dramatically in the following years. There were 122 million B2B cross-border transactions worldwide in 2020. This figure is set to double and hit 280 million in 2021. By 2024, it is forecast to soar by 345% to over 1.2 billion (Juniper Research, 2021). Statista shows that the Asian market accounts for more than ⅓ of the total transaction in 2020. By 2025, the number of B2B cross-border transactions on the blockchain in the region will reach 745 million. Europe is the second region in terms of the number of blockchain transactions with 81.3 million transactions in 2021 and the figure is estimated to reach 466 million by 2025. With the number of B2B cross-border blockchain transactions surging from 39.2 million to 254.3 million, North America ranks the third-leading region and is expected to witness almost a 550% growth in the next four years. Apparently, blockchain is quite promising for cross-border e-commerce transactions.
Although blockchain is still in the early-adopter phase of a technology curve, with an increasing number of blockchain wallet users worldwide, FADO Go anticipates blockchain and cryptocurrency users as a fast-growing market segment that we want to capture. The global user base of all cryptocurrencies has increased by nearly 190% between 2018 and 2020 and there are now 68.4 million blockchain wallet users (Blockchain 2021). Moreover, cryptocurrency enthusiasts are also highly engaged in the adoption of cryptocurrencies in mainstream business activity as well as dedicated to the growth of the ecosystem, representing the ideal group of early adopters for using products offered by FADO Go.
In fact, accepting cryptocurrency payments is still rocket science for many website owners, merchants, and consumers all over the world. The traditional payment method for cross-border e-commerce is often through digital wallets, credit/debit cards, and internet banking. However, Pymnts and BitPay's recent studies reveal a high demand for payments in cryptocurrencies to make online purchases more private or secure over traditional credit card or bank account-based payments (Cointelegraph, 2021). FADO Go is uniquely positioned to tap directly into the cryptocurrency market and provide cryptocurrency owners (commonly younger, middle-income and male) with more comfortable, more secure, and cost-effective ways to shop online. We believe cryptocurrencies if adopted efficiently, could strongly prove beneficial for cross-border e-commerce because cryptocurrencies have the ability to appease consumer demand for immediacy and security while expanding market share.
# The Problem
In the ecosystem of cross-border e-commerce, there are multiple intermediaries including marketplaces, distribution and fulfillment centers, logistics service providers, carriers, customs brokers, as well as online sellers and consumers. The process includes online product listing, online ordering, payment and settling, packaging and consolidation, shipping arrangement, going through procedures of customs clearance, tracking, and delivering the purchased commodities through cross-border logistics (as illustrated below).
\*PGAs: Partners Governments Agencies
Cross-border shopping via digital social platforms may seem simple at the front end, but there are still many burdensome processes at the backend of every order and a huge workforce employed to ensure quality deliverables to end-consumers because of its complexity. It's critical to address the complexity of social cross-border e-commerce and tackle the most problematic pain points outlined hereunder.
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[Limited social technology integrations by cross-border e-commerce Web 2.0](/problem-and-solution/the-problem/limited-social-technology-integrations-by-cross-border-e-commerce-web-2.0)
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[Difficulty in cross-border payments](/problem-and-solution/the-problem/difficulty-in-cross-border-payments)
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[Limited real-life adoption of cryptocurrency](/problem-and-solution/the-problem/limited-real-life-adoption-of-cryptocurrency)
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[Limited accessibility to overseas good-quality products online, real-time and cross-border logistics](/problem-and-solution/the-problem/limited-accessibility-to-overseas-good-quality-products-online-real-time-and-cross-border-logistics)
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[Difficult to monetize as micro-influencers or followers in e-commerce](/problem-and-solution/the-problem/difficult-to-monetize-as-micro-influencers-or-followers-in-e-commerce)
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# Limited social technology integrations by cross-border e-commerce Web 2.0
Logistics and deliveries are primary problems for cross-border businesses around the world. In an international environment, it is generally strenuous to fulfill on-time delivery at a predictable cost because customs regulations and processes worldwide are usually designed for large-scale, repetitive industrial shipments, not for small, unique orders. As the delivery process involved with many parties and middlemen is often fractured and the order-tracking is handled manually, it’s difficult to guarantee a coherent information flow in international online trades. Due to different geographic locations, a streamlined supply chain and automation are costly and not easy to build for online merchants to ensure good quality services. In addition, offering exchange and returns of goods are usually hectic, time-consuming, and dispute resolution is often biased in cross-border e-commerce. Customers have to wait for days for customer support to respond, wherein the majority of cases customer plea for product replacement or order cancellation is even rejected. Customers who experience bad service are less likely to use the same e-commerce brand again, but they are also more likely to give negative feedback that can impact a company’s reputation. These logistics and delivery issues are seriously causing cross-border merchants such consternation and negative customer purchase preferences. On the other hand, taxation is an obvious cross-border e-commerce pitfall. For the sake of controlling the import and export of goods through international borders, every country follows the Harmonized Commodity and Coding System (HS codes) used for assessing duties and taxes to monitor and impose taxes on goods from abroad. Customs duties applied to different HS codes are subject to the legal precedent of each country, so it’s complicated to calculate landed costs of purchased items (landed cost is the total price of a product delivered to the end-customer, including the original price, transportation fees, customs, taxes, insurance, and currency conversions). Hence, customers cannot learn about landed costs at checkout while buying products on overseas e-commerce platforms.
In case customers buy products overseas through social platforms, they not only face those cross-border problems, but also have to deal with trust issues, mismatches they want and brand offerings, and limited localization. Trust is a major factor in purchasing through social media platforms due to the lack of personalization available in shop functions and control over. When purchasing from further abroad, consumers feel uncertain about a foreign shop in a non-native language without a global trustmark that can verify the business is legitimate. By no longer selling directly to consumers through the brand’s website and using social channels instead, consumers are no longer seeing key aspects of the brand’s identity and what makes the product unique against competition. By using highly adopted social platforms, it is harder to stand out against competition in a marketplace that may be more saturated than traditional e-commerce selling. Although big e-commerce platforms are making a play for social e-commerce, talks of antitrust issues related to these giant platforms get louder and brands begin to question the value/cost of working with them. Additionally, social platforms have their own guidelines in terms of design — ultimately hindering brand creativity. Especially, international businesses may face further challenges when reaching their audiences because many countries are behind in technology, and therefore different approaches to social commerce may need to be explored when implementing in various regions.
The competition amongst social digital platforms and e-commerce marketplaces has highly increased in the age of social distancing. Built on Web 2.0, most social media-based e-commerce platforms don't have a full social shopping integration with high-quality information, effective security, privacy, and the ability to share experiences with others. Since cross-border e-commerce data flows involve multiple stakeholders and intermediaries, no single entity has all the information regarding a transaction. Lack of accuracy and poor quality of data may cause a big gap to obtain complete and correct data as well as map data flows to achieve efficient processing of cross-border e-commerce transactions and shipments. Such problems could be exploited by bad actors to engage in fraudulent activities. A more important thing is that socially-minded shoppers today expect real-time product information such as product availability in a particular store and delivery time frames. This requires visibility into inventory levels and the ability to communicate real-time information to partners, suppliers, and customers alike. However, many social commerce businesses don't seriously take value chains which comprise supply and demand management, warehousing, inventory tracking, order management, distribution, and delivery to customers. Therefore, it’s crucial that social platforms need to be equipped with a better supply chain to compete in this evolving retail landscape. Social media in combination with cross-border e-commerce, is undeniably impacting the consumers and the business worldwide and shall become one in the time to come.
# Difficulty in cross-border payments
Almost all cross-border e-commerce purchases face the risk of hidden costs caused by payment methods and foreign currencies, affecting consumers’ buying decisions. On average, more than 78% of cross-border shoppers abandon their shopping carts if they cannot make a transaction in their local currency or they feel uncomfortable buying in a foreign currency. Ensuring a good checkout experience in the payment process is vital to customer attraction and retention for any e-commerce platform, including social cross-border.
When a shopper makes a cross-border purchase, it involves a varying selection of players such as their bank, their merchant’s bank, payment processor, card network, foreign exchange, issuing bank, and acquiring bank. Ultimately, all of these add up and increase their overall purchase price. International payments are indeed expensive; unfavorable rates, processing fees and other charges have remained consistently high. Also, there are myriad payment-related challenges such as time to settlement, cost of payments, split payments, and one-click payments, indicating how important an effective cross-border payment solution is for global e-commerce platforms hoping to grow internationally.
# Limited real-life adoption of cryptocurrency
As cryptocurrency becomes more mainstream, it is considered as an alternative payment method when conducting international trades. Several challenges still in play could keep cryptocurrencies in the realm of payment theory rather than practice for a few more years, however, including enabling seamless acceptance among merchants.
A huge issue that crypto users faced is the ability to use their crypto to buy tangible products like phones or shoes. Processing cryptocurrency payments is still a foreign concept to many online merchants and consumers due to the fact that the technology is still new. Major e-commerce platforms do not accept crypto as a form of payment. A lot of crypto projects struggle to find real-life usages for their native tokens, discouraging their token holders and negatively affecting their token liquidity and price. These issues make many people question the real-world usability of crypto and thus cause many to opt out of investing and purchasing cryptocurrencies.
Generally, the overall perception of cryptocurrencies among both consumers and businesses appears to be shifting from an asset class (similar to gold or bonds) to that of spendable currency, but cryptocurrencies still are years away from becoming established as a part of the mainstream payments ecosystem.
# Limited accessibility to overseas good-quality products online, real-time and cross-border logistics
It is common that products listed on e-commerce websites contain fake product labels, misleading product descriptions, fake product reviews, false claims, etc. Bad actors can open many new accounts on different e-commerce platforms and marketplaces to sell fake products. Counterfeit items have become a major concern for both brands and consumers all around the world, especially on social e-commerce platforms. Fake product reviews have a negative impact on customer purchase decisions. 82% of online consumers have read a fake review in the last year and 62% of consumers have experienced significant variations between online reviews and actual product quality (Invesp, 2020). As a result, consumers might spend more money on low-quality products when it comes to reading reviews for buying decisions. On the customer side, despite paying a large amount of money, they get a low-quality product which exacerbates their online shopping experience. On the brands’ side, online merchants will suffer a plunge in sales.
Nowadays, consumers seek a distinctive value proposition for almost everything they buy online. A good example is the bulk purchase of items that incur a higher cost due to local tax rules or a perceived intrinsic luxury value. In this sphere, customers search for great deals from wholesalers and supermarkets to online apps. Consumers share resources to buy high-quality, brand-familiar products online at prices that cannot be beaten by supermarkets or wholesalers. Group gathering to purchase larger quantities of items enables consumers to share the benefits of an appealing overall discount that substantially reduces the unit cost.
In particular, customers who love to buy good-quality items are now defined and shaped by youth culture: GenZ and Millennials - high earners, not rich yet; however, when deciding where to shop, their primary motivator is price. Making high-end products more affordable and sourcing high-quality goods for this customer segment requires a disruptive approach from social e-commerce platforms.
On the other hand, it’s no surprise that online consumers love low prices, fast and free international shipping. Shoppers also want to know the exact delivery, cost, VAT & import duty charges at the time of the purchases and constantly care about shipping status to keep them assured. However, slow, late and costly deliveries are one of the primary problems for e-commerce businesses around the world. In an international environment, it is generally strenuous to fulfill on-time delivery at a predictable cost because customs regulations and processes worldwide are usually designed for large-scale, repetitive industrial shipments, not for small, unique orders. As the delivery process involved with many parties and middlemen is often fractured and the order-tracking is handled manually, it’s difficult to guarantee a coherent information flow in international online trades. Due to different geographic locations, a streamlined supply chain and automation are costly and not easy to build for online merchants to ensure good quality services. In addition, offering exchange and returns of goods are usually hectic, time-consuming, and dispute resolution is often biased in cross-border e-commerce. Customers have to wait for days for customer support to respond, wherein the majority of cases customer plea for product replacement or order cancellation is even rejected. Customers who experience bad service are less likely to use the same e-commerce brand again, but they are also more likely to give negative feedback that can impact a company’s reputation. These logistics and delivery issues are seriously causing cross-border merchants such consternation and negative customer purchase preferences.
# Difficult to monetize as micro-influencers or followers in e-commerce
More and more monetization options are being made available by social media platforms across the globe. It helps creators earn money, build a meaningful business, and achieve their financial goals. And most importantly, it shows that the creator's efforts are appreciated and valued.
Unfortunately, there is a flip side. The monetization options are often eligible only for a certain number of creators. The requirements for monetization through advertising on top social media platforms such as YouTube, Facebook have been leveled up, requiring a creator's channel to have at least thousands of followers and hours of watch time per year. This makes monetization options exclusive. Some micro creators who are just starting out will miss out on this opportunity due to their audience number and view time.
Moreover, big-name influencers and celebrities with millions of followers are expensive to hire and don't always make the best hosts. In contrast, using influencers with a few thousand dedicated followers can generate a more intimate and trusted connection with the audience at lower cost. The engagement rates for micro & nano-influencers are also higher than those of mega & macro-influencers.
While some big social media platforms are focused on unlocking opportunities for creators to make money from their works with subscription models, there is none of them focusing on rewarding fans or followers for their participation. Fans are the ones who are eager to support their favorite influencers for many reasons such as they believe in KOLs' mission, they want more opportunities to connect with KOLs, they want access to exclusive content, or even they want to monetize their support to KOLs. Therefore, finding a fair way to share benefits with the supporters is also a key to help KOLs and brands to foster their community.
# The Solution
When it comes to cross-border e-commerce solutions, there is no “one size fits all” approach. Different companies have entirely different solutions for different countries and markets depending on the number of efforts and resources that they opt to invest suitable to their situation. However, no matter which solution they use - the best solution is profoundly implicated to maximize consumer choice, improve consumer satisfaction, retention, shopping experience, and help grow business. And the first and foremost thing to be considered is that cross-border e-commerce operators shall need to expand on an entry mode to sell abroad without the hassle and offer new ecosystems of service.
During the past years, the COVID crisis has accelerated the shift to online shopping and social e-commerce. Many social media platforms are likely to adopt e-commerce solutions at the same time that traditional e-commerce sites embrace social features. Social commerce combines the convenience of online shopping with the network effects of social media, resulting in a powerful growth driver and is likely to accelerate the convergence between social media and e-commerce. As more e-commerce platforms transition from pureplay to social, it is important to understand the difference between social e-commerce and e-commerce in order to transform e-commerce into full-stack social e-commerce.
For FADO Go to successfully leverage recent advances of technologies capable of solving the high priority issues of the social cross-border e-commerce industry, we fundamentally started to build a recognized brand, find product-market fit, and acquire a robust user base along with continuous technological developments. We have gained ample market validation, so now is the time to move towards a global expansion and an evolution in social cross-border shopping.
FADO Go is set to become an innovative and novel social decentralized ecosystem aimed at cross-border e-commerce consumers. Going forward, the previously-identified problems can be addressed as follows:
{% content-ref url="/pages/RaMToCg2eric9OrH7l9f" %}
[A cross-border e-commerce platform fully integrated with social technology](/problem-and-solution/the-solution/a-cross-border-e-commerce-platform-fully-integrated-with-social-technology)
{% endcontent-ref %}
{% content-ref url="/pages/YX7tpBZ4AIhlGJC19XRs" %}
[Cryptonize the loyalty for shoppers & publishers (KOLs) by FADO Token](/problem-and-solution/the-solution/cryptonize-the-loyalty-for-shoppers-and-publishers-kols-by-fado-token)
{% endcontent-ref %}
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[Cryptocurrency payment adoption in cross-border e-commerce](/problem-and-solution/the-solution/cryptocurrency-payment-adoption-in-cross-border-e-commerce)
{% endcontent-ref %}
{% content-ref url="/pages/lDBNHltMbyzC063DaK6a" %}
[Real-time online shopping with micro-influencers, live selling & international shipping](/problem-and-solution/the-solution/real-time-online-shopping-with-micro-influencers-live-selling-and-international-shipping)
{% endcontent-ref %}
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[Fan token issuance with exclusive benefits](/problem-and-solution/the-solution/fan-token-issuance-with-exclusive-benefits)
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# A cross-border e-commerce platform fully integrated with social technology
Finding a solution that will allow social cross-border e-commerce to function as efficiently and seamlessly as its domestic counterpart is key to adapting to the increasing needs of end-consumers, making them happy, and coming back for more. Full integration of social features with a comprehensive cross-border e-commerce solution developed on Web 3.0 and complemented with shopper-centric design and enhanced post-purchase experience will ensure FADO Go's platform standout in the crowded market. Our platform will combine live e-commerce, user-generated content, the use of influencers, frictionless home-delivery, and shipping options and community-driven decentralized finance solutions so that consumers around the world can shop and earn in cryptocurrency.
Recognizing the opportunity of social innovations in cross-border e-commerce, Fado will work differently toward a communication-based ecosystem where sellers meet customers by creating a trustworthy relationship. Consumers are not using our platform just to purchase products, but they use our social technology to engage with brands at every level of the purchasing journey. Our “hybrid" approach combines social networks, communication platforms, and shopping all in our decentralized social e-commerce. With FADO Go, foreign brands can present anything from content, payment methods, and social interactions to live streaming, personalized e-commerce experience, and customer service. FADO Go will become a whole system where consumers don't only go shop, but gather in online brand communities having specific people and specific products that meet precisely their wishes, interest, and needs. Online brand communities on our platform are especially based on trust and mutual values between the brand and customers - they allow companies to strengthen relationships with customers and involve them in brand co-creation. Further to nurture a vibrant and long-lasting community, we initiate cryptocurrency-based incentivization and gamification to engage members to contribute to discussions and content creation process by allowing them to suggest topics or featuring their key opinions and in return, we reward their good behaviors and contributions. This is a great way to create a loyal customer base and strong binding connections between members in Fado's global ecosystem, making us very unique and unlike other traditional e-commerce platforms.
# Cryptonize the loyalty for shoppers & publishers (KOLs) by FADO Token
Cryptocurrencies have slowly been entering the mainstream global financial ecosystem in recent years. They previously were considered to be poorly understood, nascent payment tools, but they quickly are finding favor as digital assets with diverse applications. The surging commercial and consumer interest in cryptocurrencies suggests that early adopters of this digital asset technology are well-placed to foster more loyalty for clients and customers. The global cryptocurrency payments ecosystem is taking shape as well as enabling smooth crypto processing and conversion is crucial for both companies and financial institutions striving to generate lasting customer loyalty.
It's still difficult to support smooth and speedy cryptocurrency payments experiences. However, this is especially evident when it comes to cross-border payments, which are notoriously complex and friction-laden — even when fiat currencies are used. Making cross-border B2B payments via cryptocurrencies could face significant hurdles, but eliminating friction points is key to the growth and adoption of cryptocurrencies on a global scale.
FADO Go will implement customized loyalty rewards, smart discounts, incentive programs, and unique marketing promotions using FADO tokens with real value. Customers are incentivized to buy more and use more services from FADO Go. The FADO cryptocurrency’s rewarding privilege will augment customer acquisition, retention, and buying frequency. Upon joining FADO Go’s customer program, global shoppers will be rewarded for every successful order on the platform. The rewards can then be redeemed for coupons to purchase products. Blockchain technology will transform low-liquidated loyalty points with real buying powers. FADO & FGT tokens will be the backbone of our platform’s ecosystem.
# Cryptocurrency payment adoption in cross-border e-commerce
Cryptocurrency has recently gained interest and adoption from some major brands, marketplaces, and payment processors such as Rakuten, PayPal, eBay, Tesla. This payment gateway is definitely on the radars of retailers across the globe. Cross-border e-commerce operators are also paying attention to the impact that crypto and the blockchain technology on which it's built could have on e-commerce. They would support crypto payment to benefit from quick, secured, transparent transactions, and lower fees while grabbing the worldwide consumer base. Moreover, cryptocurrencies have gained momentum with consumers as a trusted payment option. Consumers would like paying with cryptocurrency to work just like traditional card payments, with discounts and loyalty rewards. Discount and rewards offerings for cryptocurrency users from merchants and brands can be a powerful incentive and an untapped opportunity. With better ongoing consumer education and more mainstream acceptance from merchants, cryptocurrency payments adoption could reach its full potential (Pymnts, 2021). Especially cryptocurrency intrigues potential for cross-border payments - they allow both consumers and businesses to make smoother and swifter transactions. Businesses, FinTechs and financial institutions are all taking rapid steps to move toward this reality, and many of them are building out the key digital infrastructure necessary to facilitate smooth cross-border payments with cryptocurrencies.
FADO Go will accept popular cryptocurrencies as payment methods on our website to provide global customers with more choices besides traditional payment options at the checkout. It’s our strategic move to serve crypto users around the world and expand our markets. At the same time, FADO & FGT tokens, two main cryptocurrencies of FADO Go, can be used to pay for products and services on our platform. FADO tokens will serve as a medium of exchange on our platform while also unlocking additional utility (benefits) that fiat currency cannot.
Into the bargain, acknowledging the price volatility of cryptocurrency which can be a barrier for the wide acceptance of our platform in an everyday commercial way, our novel solution for this problem will potentially create our own stable coin targeting a 1:1 exchange rate with USDT. Being the first of its kind by offering blockchain-based security level for e-commerce without typical price fluctuation issues of tokens, FADO Go’s stable coin will serve as a great example of the latest generation of e-commerce technology and will demonstrate to sellers and buyers how they can benefit from it and how easily they can trade like in usual fiat currencies.
Beyond crypto payment adoption, we will create a buyer, suppliers, and services provider protection program in which we basically leverage a risk-sharing pool governed by Fado members. This pool is used to reimburse buyers and sellers in case they are eligible under our protection program. For example, if buyers receive the wrong thing or nothing, they can be refunded for the full payment amount, including shipping on eligible transactions. If sellers receive an unauthorized payment or a claim an item wasn’t received on an eligible sale, they can keep the full amount. Also, we will use the risk-sharing pool to payout shipping insurance for damaged/lost packages during shipping.
# Real-time online shopping with micro-influencers, live selling & international shipping
The latest trend within the e-commerce industry is real-time online shopping, where influencers can document their interactions with different products instantly, while also providing users with the ability to seamlessly purchase the featured products for themselves. Companies are turning to live streaming as a way to promote new product launches and sales events through influencers. Live stream influencers have a specific set of skills that allow them to sell to their audience and invoke a sense of fear of missing out in real-time, driving immediate action. The real-time nature of interacting with an influencer during a live stream will create a deeper connection with audiences and a unique shared excitement.
As cross-border e-commerce, FADO Go will ensure integrated logistics and real-time order tracking solutions to keep delivery reliable, fast, to the right location, at the best price as well as ensure full visibility over deliveries and package status. E-commerce companies working with Fado's international logistics service will have an effective way to cut through trade barriers and speed the flow of products to their customers. Besides, our own warehouse & logistics system worldwide allow us to combat geo-blocking by integrating via API connections with the top e-commerce platforms, marketplaces, manufacturers, vendors, freight forwarders, and customs offices to offer direct quotes, smart delivery options, and payment gateways all at checkout for online buyers and merchants. The end-consumers will be able to save up to 80% compared to standard delivery prices, and will also have an easy, simple return solution available. Unlike almost all online retailers that rely heavily on third-party shipping carriers to fulfill orders, FADO Go owns the last-mile delivery to the customer’s doorstep to provide a smooth parcel journey and satisfy customers in every target market all over the world. We will implement blockchain-based track & trace features across supply chains to take advantage of real-time visibility about parcels in transit, keeping records of geographic waypoints and sending automated notifications to customers, proactive handling of delivery-related issues, real-time monitoring outbound parcels across carriers, services, and geographical locations on a unified dashboard, and real-time alerts about delivery expectations, parcel delays before customer impact. We further utilize distributed ledgers to harmonize cross-border transaction data with customs standards for better security standards of products and information flow and cut the time costs for classifications and VAT & import duty calculations. Additionally, AI and ML can be applied to automatically identify and classify products based on descriptions and multimedia information posted on e-commerce platforms. The classification process can be certified and recorded using distributed ledgers so that related parties can access and verify classified products. More accurate product classification for cross-border e-commerce could expedite the customs clearance process by avoiding unnecessary non-compliance which can cause delays. Technology enhancement could further enrich data, reduce labor costs, decrease fraud rates as well as create economic efficiency.
E-commerce platforms and marketplaces are sitting on top of a rich and vast amount of data created by multiple stakeholders, including product data uploaded by sellers such as product descriptions, specifications, and pictures, as well as customer comments, questions/answers regarding the products. An integrated environment (AI/ML plus distributed network of e-commerce product data sources) can be applied to match product listing with detailed product information - big e-commerce data. This is extremely useful to detect illicit activities, prevent bad sellers, dangerous and/or counterfeit products. Blockchain can provide trustworthy and certified information on the product life cycle stages which drives engagement, loyalty, and differentiation for brands and retailers. Customers can buy a product for its authentic stories and values, not just for its label. Each purchase will be the best value for money as customers have the full information on the product creation process and provenance. FADO Go's solution with consensus guidelines, transparency in the marketplace, a traceable ledger of transactions, businesses can avoid counterfeit goods and disputes to a greater extent. Customer reviews can be verified and bad actors can be prevented from editing or erasing review history. Every information will require approval from the network before it can be added to the system, so it is impossible to edit or forge the reviews without the network realizing it and removing them from the system. We will incentivize trustworthy review writing at scale and ensure the authenticity of business with verified stakeholders, quality products and immutable processes, and other solid infrastructure.
# Fan token issuance with exclusive benefits
The blockchain-enabled fan token integration could promise to unlock micro-contributions from the global followers bases of influencers doing e-commerce. Basically, followers can purchase fan tokens from their favorite KOLs and later can trade fan tokens with other cryptocurrencies. As a result, followers can leverage their tokens to earn certain benefits in relation to their KOLs. This includes the ability to have access to exclusive Fan Club rewards.
As an influencer:
* Launch your token swiftly via our influencer platform
* Receive rewards by referring fans
* Engage fans with our blockchain-powered shopping platform
* Connect with fans like never before
As a follower:
* Support the KOLs he/she loves with fan tokens issued by the KOLs
* Influence Fan Club through fan voting polls
* Unlock Superfan recognition and win special rewards & privileges
* Be first to buy limited edition products from KOLs
# The Ecosystem
FADO Go is operating as a part of Miczone Group () that has a long history of business growth with incredible track-records. Originating from a logistics business in Vietnam, we have made a big impact on the Vietnamese cross-border e-commerce market. We have successfully pioneered cutting-edge cross-border e-commerce platforms & marketplaces to retail users in Vietnam, then expanded our business model to Cambodia. Our motto has been to remove trade barriers in international e-commerce, helping shoppers purchase billions of products easily and directly from all around the globe. Also, we have been a prominent member of VECOM (Vietnam E-commerce Association) and also an authorized partner of Alibaba to support small and medium businesses in Vietnam to export online through Alibaba.com.
In addition to cross-border e-commerce, we have established a range of business-related to logistics, supply chain, online distribution, export-import as well as digital transformation, forming Miczone Group. Miczone is an open ecosystem operating businesses that bridge between Vietnam and the world. We connect people, products, and experiences on a global platform to businesses and individuals. Miczone’s members are rich-equipped with experience, knowledge, network, and technology that we have gained through our past endeavors to create catalysts for the existing businesses and grow new business opportunities. Our vision is to create a global platform that connects Vietnam with the world by leveraging the latest technology and the Internet to create new markets on a global scale.
FADO Go, being a part of Miczone Group, has a mission to conquer global markets. FADO Go aims to tear down the barriers any online business would face when taking their business internationally. We will be able to assist global consumers to shop from G7 countries and ship their purchases to 220 countries and regions worldwide, encompassing the entire globe with our sales expansion in foreign marketplaces.
Our business has shown continued growth tractions since the inception. The following is a snapshot of some key accomplishments:
{% tabs %}
{% tab title="Fado Vietnam" %}
Fado Vietnam is a pioneer cross-border e-commerce in Vietnam that provides a full customer-centric experience with our shopping platform that has been tailored to meet the local market needs. Customers in Vietnam are able to access a wobbling 5 billion products listed on major E-Commerce websites around continents. We also handle custom clearance and other bureaucratic processes for importing products to Vietnam on behalf of customers. We encourage thousands of Vietnamese merchants to market and sell their products to the world through our worldwide network of delivery and warehouse around major E-Commerce markets with our expertise in global logistics.
Fado Vietnam's achievements:
* Top 5 e-commerce site in Vietnam
* Top 1 cross-border e-commerce platform in Vietnam
* Revenue: 4.8 million++ USD in 2020
* Compound annual growth rate: 38% (5YCAGR)
* 1.5 million++ customers per year
* Sold over 25 million++ products
{% endtab %}
{% tab title="Giaonhan247" %}
Giaonhan247 is a proxy shopping and package forwarding service that lets Vietnamese customers order online products worldwide and we will buy products on customers’ behalf and ship them to their home addresses.
Giaonhan247's achievements:
* Top 10 logistics service in Vietnam
* Revenue: 3 million++ USD in 2020
* Compound annual growth rate: 20%
* 1.1 million++ customers per year
{% endtab %}
{% tab title="Fado Cambodia" %}
Fado168 is the first cross-border e-commerce in the Cambodian market. Fado168 was created firstly as Amazon Cambodia to make Cambodians feel comfortable shopping on a cross-border e-commerce platform. However, Fado168 has recently been recognized as the first choice for Cambodian consumers whenever they want to buy oversea products from any international online marketplaces.
Fado Cambodia's achievements:
* Top 1 cross-border e-commerce platform in Cambodia
* Revenue: 500 thousand++ USD in 2020
* Compound annual growth rate: 18%
* 4 thousand++ customers per year
{% endtab %}
{% tab title="Pearla" %}
Pearla is the personal goods shopper solution in e-commerce with curated products from around the world for High Earner Not Rich Yet (HENRY). Pearla is a team of buyers and experienced analysts with a passion for shopping and helping people spend money wisely. Pearla's platform connects local products around the world with competitive prices and quality.
Product categories: fashion, electronics, supplements, cosmetics, home decor, etc.
PEARLA's achievements:
* 40K ++ Followers on Instagram
* Since 2017
{% endtab %}
{% endtabs %}
# Loyalty Point
# Mission & Vision
## Mission
We want to create the world Shopping-To-Earn platform on blockchain and build a global network of shoppers, micro-influencers, brands, and logistics providers.
## **Vision**
We empower users to make money based on their social engagements and strive to become the first SocialFi Decentralized Autonomous Organization (DAO) in e-commerce.
# Value propositions
## **Next Move Toward SocialFi Shopping & Cryptocurrency Revolution**
## Shopping To Earn
We build a marketplace for global shoppers to buy products from overseas. Our marketplace offers the most curated products from the US, Japan, Germany, the UK, and Australia. We will add more products from the rest of the countries in G7 alongside our marketplace expansion. Customers can view bargain deals, sale-off products, reviews and buy directly from any merchants on our marketplace in just one click. FADO Go will also partner with NFTs (non-fungible tokens) platforms to sell NFTs and enable the redemption of NFTs for physical assets and physical distributions. This allows enterprises, organizations, and customers to bridge the divide between digital decentralized technologies and the transfer and trade of physical goods.
We offer an end-to-end solution from payment to door-to-door shipping service for customers buying any items on their favorite shops. Customers are not required to open an account with us and only need to paste the product link on FADO Go Portal which will automatically quote prices (including taxes and customs fees) and place orders for customers. We provide a variety of methods of payment and shipping and have the ability to consolidate items from several brands into one package with high-grade quality inspection and shipping protection services. In addition, FADO Go’s shopping extension allows customers to shop on other e-commerce sites using our shopping cart, just as if they were shopping on our site itself. Customers simply install the extension to their web browser to add functionality, and it helps customers easily shop online from G7 sites even with blocked IP addresses, manage and track order effectively, research for promotion deals, and recharge customers’ accounts conveniently.
## Dropping To Earn
We provide shipping service for overseas customers who conduct purchases directly on overseas shops and want to ship to international addresses. Even if foreign shops do not ship cross-border, we can provide them with an additional sales route without needing to alter their operations or extra expense. Basically, purchased items are shipped to the addresses, which are our company’s warehouses worldwide; then we ship these items from our warehouses to customers’ registered addresses overseas. We also offer a service where multiple purchases from various e-commerce sites can be bundled for delivery overseas in accordance with customer instructions.
## Live Shopping To Earn
Live streaming e-commerce is promoting and selling goods through influencer streams on their own social media channels. Live streaming merges the advantages of online shopping with personalization and opportunities for interaction between brands, on-air personalities, and consumers - juiced by limited-time vouchers and deals - into a potent blend of commerce and entertainment. Customers will be able to hunt bargains during live stream sessions in other countries easily and seamlessly with FADO Go’s solution. We are utilizing more accessible technology into customer-facing internet applications and new online video technology to provide a sense of “shoptainment”, where hosts showcase products dynamically, interact with their audiences, and build urgency with short-term offers, giveaways, and limited-edition items. KOLs/influencers can form deeper customer connections and answer questions in real-time. For customers, they can acquire good deals from brands and seamlessly view, choose, and order a product while assessing the same based on reviews posted by other users. After purchases, FADO Go will handle the rest from payment, cross-border shipping, to last-mile delivery for customers.
# Decentralized business model
At the beginning of building Fadogo.io, we have always had the vision to decentralize aspects of our business from time to time and release more advanced decentralized functionality and use cases to our business model. There are not many proven examples for us to benchmark against and learn from best practices, so a fully decentralized global social e-commerce platform is new and experimental for us. Our approach will be to undertake incremental change with fine-tuning based on our experimental researches and trials on the right technologies and suitable programs that underpin a decentralized platform. At the same, we will build a powerful community of global customers, business partners, and advocates who strongly support our vision of decentralization.
Under a decentralized model, as the infrastructure is deployed on the blockchain, all data across the platform will remain immutable and impossible to hack, alter, or corrupt. By implementing smart contracts, trustless order execution will eliminate the role of the middle man, allowing shoppers to purchase directly with factories and a big share that was previously taken by intermediaries will be retained to the shoppers.
Through token issuance, our token FADO will not be limited to any geographic limitations and restrictions, acting as a universal utility token across FADO Go’s platform. Our global community will build up a fully decentralized network by having ownerships of FADO tokens in our ecosystem. Whilst, FADO Go will govern FADO token supply, incentives, and rewards as well develop the community and offer tools for security, trust mechanisms, user reputation, and dispute resolution alongside new platform developments. Furthermore, global shoppers and online businesses, anywhere in the world will be able to earn staking rewards and participate in our Exclusive FADO Membership.
Working toward a complete decentralization, we will energize decentralized reviews, decentralized referral systems, and decentralized governance to become a Decentralized Autonomous Organization (DAO) for FADO Go. We will lead the way in creating a new review technology that incentivizes users to write thoughtful reviews and allows them to be rewarded by releasing reviews. For referrals, we will enhance the transparency of the payout system and pay affiliates commissions earned through cross-border transactions using cryptocurrencies, taking advantage of reduced transaction fees. For our governance token holders, we will give them the right to vote on select governance issues that empower them and protect their benefits. FGT holders could propose for marketing, developments, new reward programs, or anything else that is relevant and beneficial for the entire community. The primary edge of decentralized governance or policing mechanism is that it engages the community and builds loyalty During the initial phase, FADO Go will be the decision-maker until our community forms a strong user base. As we believe a DAO is people, in the long run, we will work hard to develop a flat and fully democratized organization where services are handled automatically in a decentralized manner while decisions are governed by proposals and voting to ensure everyone in the community has a voice.
# FADO Go Business Overview
## How to Shop-To-Earn?
* Shop on Fadogo.io
* Get rewards in FADO token
* Join FADO Go Member Club
* Use Fado's global shipping service
* Livestream to sell products
* Refer new users to FADO Go
* Review products & customer services
* Play games during livestream
## Product Features
* Cross-border e-commerce platform
* Crypto redemption & payment
* Blockchain-based loyalty system with FADO token
* Live selling on FADO Go, Youtube, and/or Facebook
* KOL’s rewards to fans in FADO token
* Live marketplace
# Upcoming Business Models
## Crypto Payment Gateway
Along with cryptocurrency payment processing, FADO Go will offer Buy Now, Pay Later (BNPL) function through the use of a protocol that utilizes smart contract technology and blockchains as well as a growing and more sophisticated DEFI environment. BNPL is solving the problem of approximately 70% cart abandonment by shoppers. According to Afterpay 83% of the retailers that used its facility experienced improving conversion and fewer cart abandons whilst 72% of retailers experienced expanding average order values and basket sizes. Users will have the ability to buy now and pay later without the risk of being charged interest or late fees by splitting repayments in fixed amounts over time. While the repayment remains outstanding the user is charged an account keeping and administration fee per month until repayment is made in full. Leveraging DeFi, we will partner with DeFi platforms that provide banking protocols for lending & borrowing with fiats and cryptocurrencies. Credit facility for BNPL will be provided by Crypto Liquidity Provider (LP) or lenders and will be used to finance customers to do global shopping.
Shoppers are rewarded for doing the right thing and completing their repayments on time by receiving tokens that can be used in various ways such as buying into a higher credit limit, used to shop more on our platform. With BNPL, we aim to provide the easiest and smoothest way for everyone to shop with their suitable budget
## E-commerce Gamification, Shopping & NFT Metaverse
Gamification is a strategy that is changing the way we shop in e-commerce and that has lots of advantages, both for shoppers and brands. Using gaming elements in the e-commerce setups has helped online businesses to build loyalty and consumer participation into the system and to grab the attention of game players by using the gamified methods of interaction. It is also a social activity which promotes interaction with people around to trigger a certain behavior, creating loyalty, brand awareness, and effective marketing engagement. Since e-commerce is just a click away, many gamified applications are designed to produce desired customer behavior change by facilitating users in getting involved into it in such a way that makes them form habits out of it, i.e inclining users to quick rewards and recognition.
FADO Go understands the success of various games applied in e-commerce to keep customer retention, so we will develop daily play-to-earn games to encourage our customers to visit our platform more frequently and incentivize them to make purchases. Furthermore, we will design rewarding points with gamified elements for referrals, posting reviews, comments on the products as well as suggestive conversations to be shared on social media, task-based gaming apps for customers to complete and earn rewards, and alluring campaigns with exciting and appealing prizes for winners.
In reality, we are seeing more and more the possibilities of Augmented Reality (AR) and Virtual Reality (VR) coming to life and creating new ways consumers experience products and how they impact on purchase decisions. Shopping Metaverse, the ability to buy something in the metaverse and then take ownership of it in the real world, is becoming the future of retail. The shoppers of the future will wander through virtual malls with their friends, trying on clothes and getting a far better 360-degree view of how they will look, rather than the limited facilities of a crowded changing room. FADO Go will build toward Meta Mall to offer a full shopping experience in the metaverse to our customers, demonstrating the capabilities of FADO Go. Brands can join to build and design their own virtual stores in our Meta Mall. We will extend to facilitate the exchange of digital value for real-world goods & services and enable brands to sell physical objects that have a digital and physical life. For instance, a real-world fashion item will have a digital life as an NFT which allows its owner to use it for their favorite video game or grant exclusive access to online communities. With our logistic capabilities, FADO Go ensures the physical product arrives on customers’ doorstep with the same certainty as if people had walked into a shop on the high street.
## FADO Starter - Crypto crowdfunding and lending pools
There are few funding options in the market for online entrepreneurs to start their e-commerce businesses such as debt or equity financing, business loans, merchant cash advance, etc. However, such financing is very hard to access for most small entrepreneurs with complicated requirements. FADO Go is devoted to providing sellers/merchants a more flexible approach to decentralized financing solutions that help to expand their businesses with peace of mind and sustainability. The initiative offers sellers a totally digital experience, allowing them to raise money quickly without burdensome paperwork. At the same time, this also gives the public opportunities to explore potential companies.
We will create a crypto-based crowdfunding platform to bring creative projects to life and support creators/sellers to access DeFi and get funded in crypto. Basically, either funding or credit will be offered by crypto liquidity provider (LP) pools or crypto lenders through our launchpad where creators/sellers can apply their project for funding from the crypto community worldwide. The biggest upside of FADO crypto crowdfunding platform is the transparency it brings to the table. As there are no intermediaries involved, there is a clear money trail to follow. Moreover, our launchpad relies on smart contract technology to ensure the money being raised is spent on what the companies need to pursue rather than wasting funds. Since no intermediaries are involved, there is a significant reduction in costs to organize the sale and fully collect raised money afterward. We understand that startups often need every cent they can scrape together, efficiency on the fees front is surely essential.
With decentralized financing, projects can make their new product designs or prototypes, and NFTs items into real productions and physical delivery to project investors. Besides, the funding can be used for other business purposes like inventory management, product line expansion and reaching a larger number of customers. When online entrepreneurs agree to join the Fado platform, they will no longer have to worry about how to maintain substantial working capital in order to keep the business running, significantly improve sales and acquire new customers, and diversify into different products. They can also handle basic cash flow responsibilities (such as payroll, taxes, and rent) or capitalize on company possibilities (react to unexpected opportunities and gain a competitive advantage).
## E-commerce franchising - a turnkey solution
Driving the global opportunity of e-commerce, FADO Go adopts a franchising model to provide businesses globally with a turnkey online e-commerce platform. We franchise our technology know-how and provide standalone, branded platforms and marketplaces that are marketed and operated locally by franchisees. We will empower any business in any emerging market country to grow their business with a cutting-edge e-commerce platform, featuring products from G7 markets and offering instant and ongoing access to an inventory of over 5 billion items.
FADO Go will use FADO token as an exclusive cryptocurrency to be used in our franchising system. We will set the minimum coin threshold for eligible franchisees so that franchisees can have the privilege to sell the product or create a sub-franchise. Blockchain implementation could support this model with good benefits. It can create decentralized e-commerce that is secured, cannot be manipulated, cannot be misused, and free from interaction limitations.
## Community Group Buying with more purchasing power, larger quantities and cheaper price
Group buying offers products and services at significantly reduced prices if consumers buy in large quantities which is quite appealing to price-sensitive and deal-oriented consumers. Customers can join with family, friends or even neighbors to take advantage of the lower prices and bigger quantities.
FADO Go is attempting to build a community in which we give a policy to encourage Fado members to buy in groups at a very favorable price. Members can invite friends, join shopping groups to find people with similar shopping interests, and buy on the FADO Go platform together. Each successful group shopper will get rewarded in FADO tokens based on their transacted order value and they may also utilize FADO tokens to obtain a discount on overseas shipping expenses. The community will provide assistance and appealing advantages to customers, boosting the exchange of commodities on this platform and improving purchasing behaviors. With the help of FADO Go, it will become easier to find people with similar shopping preferences all around the world in order to get more and more benefits than ever.
We will create the feeling of being in a mall with friends and enjoying the sensation of window shopping and sharing goods with a group-buying model. Our platform will allow users to share their purchases with friends via posts to build networks and communities. More importantly, consumers would be able to create and host their own sales events for anything they want. The discounted price was only secured once a buyer target was met, encouraging hosts to invite friends to purchase along with them.
Our concept is leveraging the power of collective purchasing by offering a wholesales price to a group of individuals who purchase a product or service. We will collaborate with suppliers of products and services by hosting exclusive deals, flash group-buying sales or limited-bidding events. In addition, FADO Go is attempting to build a community in which we give a policy to encourage Fado members to buy in groups at a very favorable price. They can invite friends, join shopping groups to find people with similar shopping interests, and buy on the FADO Go platform together. But most of all, they can receive rewards for such community activities and network building.
# Revenue streams
## **Gross merchandise value (GMV)**
The Fadogo.io business is driven by gross merchandise value (GMV), the total volume of goods sold on our mainstream platform. Our largest source of revenue is mainly generated from global customers' orders (wholesalers, retailers, individuals) on Fadogo.io.
Popular cryptocurrencies such as BTC, ETH, USDT together with FADO & FGT tokens will be accepted as other payment options on Fadogo.io besides traditional payment methods.
## Logistics service sale
By providing A to Z logistics solutions, these are services constitute our revenue stream including:
* Cross-border payment
* Customs clearance
* International express
* Last-mile delivery
* Logistics insurance
* Transport documentation
* Import duty and tax
* Import & Export reconciliation
* Importer and Exporter of Record (IOR/EOR) services
## Live streaming service
* Brands pay subscriptions for using livestream platform, booking KOLs
* Business partners pay streaming service fee
## DeFi revenues
* Transaction fees that users are going to pay when using our DeFi protocols
* Withdrawal fee when using FADO Go’s Wallet
* Integration fees: We will charge fees for cryptocurrency projects and/or foundations that want their cryptocurrency as a payment option on Fadogo.io
## **Other revenues**
* Success fee from FADO Go franchising
* Affiliate commission
* Fan token issuance
* NFT issuance
* Advertisements across FADO Go's platform
* Voucher codes, shopping plans, and coupons
* Pop-up stores for rent
# Business expansion strategies
## **Partnership with micro-influencers**
Micro**-**influencers are going to be an integral part of our ongoing strategy. In accordance with current reports, engagement rates of micro-influencers are about 22.2X higher than those of other influencers. Our key objective is to cultivate longer-term relationships with those that regularly yield higher rates of engagement and reach. We anticipate that we will have an actively managed stable of brand ambassadors from the micro-influencer sphere.
## **Partnership with social integrated retailers/e-commerce platforms for B2C sales**
We will integrate APIs of big retailers & e-commerce sites to offer more variety of curated products from G7 countries for customers. By leveraging the buying power of a large group of customers on the FADO Go platform, the wholesale price and bulk price are applied even if a customer orders only one item.
## **Partnership with distributors/wholesalers/manufacturers for B2B trading**
For business trading, FADO Go will partner with distributors/ wholesalers/ manufacturers from G7 countries to give retailers and business owners the most competitive price. FADO Go will also provide distributors contact information if retailers wish to deal at a better price.
## **E-commerce franchising**
FADO Go will provide businesses with an end-to-end social e-commerce platform to be customized with their brand. We can supply their business operations with a full turnkey solution or work with businesses to incorporate any competence from our overseas warehouse systems, logistics networks, and technology infrastructure. The whole business operations and technology system are blockchain-based which can manage the network of business partners easily and effectively. FADO Go will only charge a success fee if business partners would be able to generate revenues and grow their business sufficiently.
# Key resources
## **International business experience**
FADO Go is a project of a major corporation that has built the Top 1 cross-border eCommerce platform in Vietnam and Cambodia successfully. We have invested and run many other lucrative business projects in logistics, international trade, and e-commerce with over 10 years of business experience.
## **Technology strengths**
Our experienced in-house IT team has developed many state-of-the-art systems for plenty of different projects. We take pride in being a pioneer of researching and applying Blockchain technology into our business operations process. FADO Go owns AI and machine learning systems to manage a massive volume of products from multiple global vendors across the globe, with real-time translated information, synchronized pricing, and delivery time. Therefore, our customers are able to instantly experience the entire latest promotions in abroad markets.
## **Our network of prestigious partners**
With a professional partnership with international e-magazine & e-news, media & social networks, local and international associations, governmental agencies, logistics & warehouse systems, FADO Go can attract more sellers or big business partners to join the network and bring more customers with little to no investment in terms of capital or time.
## **The end-to-end logistics ecosystem**
FADO Go is empowered by our overseas warehouses, international transport network service, customs clearance, warehouse fulfillment, first-mile to last-mile delivery services. We provide customers with an all-in-one solution and a competitive price as we are able to eliminate the middlemen’s markups. Our warehouse systems are located in 6 different countries across 4 continents which deliver a seamless cross-border shopping experience without geographical distance and no language barriers. Since we have strategic locations to obtain preferential tariff and shipping cost reductions, our customers can benefit from the best logistics solution at a minimum price.
## **Marketing expertise**
FADO Go has a deep understanding of online and offline marketing in international online trades. Building a prestigious brand and growing customer base is what we are professional at. Our in-house marketing team is competent in many areas such as production, media, content marketing, SEO, and more, thus we can pave the way to expand our customer base to a global scale.
## **Big Data application**
FADO Go utilizes data analysis tools and systems that can provide an overview of customers’ behavior and psychology. From that, we can develop data-driven strategies to boost sales, marketing, and business operations efficiency. Furthermore, we apply Big Data in business operations and logistics services to innovate the cross-border shopping experience for customers.
# The Platform
## FADO Go Platform Overview
## Website
FADO Go website will integrate APIs from the most selected merchants and retailers from G7 countries and popular social media platforms to bring users a variety of options.
## Application
FADO Go will have a mobile application for Android and IOS. This app will have similar functions just like the website. Customers can check out the flash deals or sale-off programs and buy products and services from FADO Go anytime, anywhere.
In line with industry trends, the mobile app is becoming the primary point of engagement for our users. The app is built on smart, omni-channel, open APIs, and modular architecture, comprising our technology framework. We will add pioneering technologies to continuously support our decentralized vision and improve cross-border shopping experience.
## Wallet
FADO Go customers will have their own wallet with many functions and benefits. The wallet is non-custodial, users will control their funds and their private key.
* Speedy and cost-saving payment: connect their wallet with bank accounts and pay for FADO Go products and services without worrying about transactional fees. It only takes a few seconds for the payment to reach the FADO Go system. This will speed up the process of international buying and shipping time.
* Receive and transfer tokens: Users can receive tokens from other customers and users or send tokens as gifts through their wallet.
* Deposits/withdrawals: users can deposit and withdraw tokens and other cryptocurrencies.
* Staking for rewards: From the wallet, users can stake their tokens for attractive rewards.
* Reward management: users can view all of reward history.
* DeFi & NFT protocol integrations: Token holders can join in DeFi protocols & NFT marketplace.
* Make online purchases with the wallet: users can simply search for products they want and place orders through the wallet as long as their wallet balance is enough to pay for orders. There will also be a small notification where users can make a deposit to their wallet in case they don't have enough funds. The wallet will have social built-in features that enable users to invite their contacts for social group buying or joining groups/communities in the app.
# Competition
The Internet, especially social networks, has stimulated rapid demand for innovative products which cause shrinking of the product life cycle. Manufacturers are trying to accelerate new inventions, productions, and commercialization. As a result, traditional distribution methods cannot keep up.
In addition, when a country's economy booms, its gross domestic product (GDP) increases and its middle class grows rapidly. High-income consumers have needs to improve their personal and family life experience to a higher level through ways of consuming unique, high-quality and smart products and spending more, but their needs cannot be fulfilled in their country. Therefore, either in developing countries or in developed countries, there is no single domestic market that can satisfy the fast-growing consumption demand. Nowadays, cross-border trades are on a significant rise.
FADO Go is set out to compete with traditional social platforms, modern cross-border e-commerce platforms and pure blockchain platforms within the global e-commerce landscape. Our competitive positions can be further analyzed as follows:
## Traditional cross-border trading
In conventional cross-border international trades, package forwarders and international express carriers are typical types to facilitate trades and fulfill global consumers' demands. Each kind separately provides its services despite the necessity for exhaustive and intensive cooperation to deliver a seamless cross-border shopping experience. There are following common barriers to entry, causing high threats of new entrants and new competitors are able to easily enter into the industry. There is a reduced profit potential as more competitors are in the industry.
* International express companies either own different means of transport such as airplanes, containers, cargo ships or just specialize in one of them such as railway transportation or road transportation and take responsibility for transporting goods from one country to another.
* Package forwarders consolidate packages and coordinate logistics activities from different international express companies to provide suitable and customized logistics services to different customers.
* The customs clearance documentation and procedures for import and export are relatively complicated. A lot of paperwork needs to be prepared such as commercial invoices, Certificate of Origin, Bills of Lading, packing lists, etc. Too many papers make it hectic to prepare them correctly without knowledge in the logistics field. Not to mention, these import/export procedures and regulations for each country vary greatly. In a nutshell, the registration for import/export procedures and door-to-door delivery at international express companies are labor-consuming.
* An end-to-end transportation process entails the participation of many international express companies as each company specializes in a particular mode of transport.
* Each international express company has an advantage of providing services in certain regions such as Southeast Asia or Africa or North America. Requirements, conditions for consignment, and service prices change from time-to-time and hinder an express company to master logistics procedures in every region around the world.
* There needs to be a sender overseas to deliver the package to international express companies since these companies usually do not take responsibility for combining multiple packages in one full container for cross-border delivery.
* A location or warehouse overseas must be available to consolidate all of the products global shoppers buy and make them ready for international shipping.
For these above-mentioned reasons, international express companies and package forwarders have been cooperating to provide cross-border shipping solutions. However, their shipping services provided to customers are still flawed due to:
* Expensive shipping costs: the package forwarders act as middlemen and charge customers a significant premium (30-50% on the shipping cost) for their service. This markup adds an expensive cost to shipping service fees without adding any value to the logistics process. The money goes straight into greedy pockets of package forwarders, but is not used for paying carriers or speeding up delivery times.
* Poor post-shipping service: Both international express companies and package forwarders do not support and follow a standardized process of returning products global shoppers bought in case of damaged goods. These two parties only take care of the shipping process and are done with their duties until packages are shipped. In reality, there are many worst-case scenarios that can happen after the delivery such as damaged or broken goods, the wrong type or category of product delivered, an insufficient quantity of products ordered, etc. This is a major problem for international online shopping as customers have to find out return policies on e-commerce sites, contact sellers, provide evidence and explain the situation with sellers all by themselves. Filing a complaint and returning a product to a seller overseas are interminable and complicated and it’s even more painful for global shoppers without any dedicated support from international express companies and package forwarders.
* Bad tracking: Tracking status across the whole process is extremely fractured and not instantly updated. Due to poor tracking, customers are unable to learn about shipping progress and waiting-time until the delivery. Logistics service providers might experience failed package transfers, failed deliveries and lost package shipments because they do not adequately update the package delivery process to notify related parties.
## Modern cross-border direct trading with decentralization
FADO Go is built with a modern technology-based international trade method that provides an end-to-end online shopping solution and a simple interface for global shoppers similar to making purchases on domestic e-commerce platforms. We act as a hub to synchronize all services of international express companies and package forwarders by setting a service standard for cross-border e-commerce and establishing in-depth partnerships with these organizations to gain insights into their useful databases. Utilizing valuable data, we build an advanced system with AI, machine learning technology to analyze buying behaviors from each region to suggest suitable choices in real-time for global shoppers. With every shopping need, no matter which area it is from, our system will automatically recommend shipping solutions to optimize costs, guide shoppers throughout documentation and process to be prepared, and estimate exact taxes and other expenses for importing goods.
The application of blockchain technology will take our service quality to a whole new level with new features such as cryptocurrency payment, secured customer information, lower costs for consumers and merchants, borderless P2P payment, anti-fraud security, B2B smart contracts, reliable review, automated and transparent quality control and so much more. However, beyond a pure blockchain-based e-commerce platform which often has limited use cases, FADO Go offers a proven cutting-edge platform which has already generated millions USD in revenues and brings in the best addition as a decentralized platform to create newer, better values to global customers and lower the threat of new entrants for increased profit potential.
By taking a hybrid approach that combines the best practices of cross-border e-commerce platforms with the next generation of social technology, FADO Go is setting ourselves apart from the competition and even a new bar in global e-commerce.
## Comparison
| | FADO Go | Other E-commerce sites |
| ----------------------------------- | ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Registration Fee | Free | $15 |
| Membership Fee | Free | $7 or $25 / month |
| Sales Tax | 0% | 9% |
| Consolidation Fee | Free | For paid members only $2 per package |
| Repackaging Fee | Free | $8.50 / Package |
| Duration of Free Storage | 90 days | 21 days |
| Storage Fee | None | $5 / box / day |
| Other Fees | None | - $10+5%/month late fee
- $10 inactivity fee
- $15 pickup fee
- $15 return handling fee
- Extra name: $20/year
- 4.3% bank fee
- $5 special request fee
- $10 to $50 overweight fee for +30Lb boxes
- Mandatory deposit
- Spending limits
|
| Credit card & Paypal Accepted |
✔
| x |
| AI-based product classification |
✔
| x |
| Blockchain applications & protocols |
✔
| x |
| Smart contracts |
✔
| x |
| Cryptocurrency payment |
✔
| x |
| Social technology |
✔
| x |
# Overview
With the introduction of FADO into the business model, FADO & FGT token is our exceptional selling proposition to e-commerce and crypto users. We aim to capture the crypto user segment and create unique incentives to use Fadogo.io more strongly for global shoppers. The addition of FADO & FGT provides more benefits and enhances user engagement on top of our existing strengths.
Unlike most of the other cryptocurrencies in the market, FADO & FGT tokens can be used to buy real products and services. Token payment gives customers huge savings in terms of time, money, and effort. This will especially facilitate cross-border, B2B, and even P2P transactions. Some of the noticeable pros of FADO & FGT tokens are:
* **Cost-effective payment:** Transactional fees and foreign exchange rates will be eliminated when using our tokens. Blockchain transactions do not involve third parties, ruling out hefty fees of transaction processing for intermediaries.
* **Time-saving:** As for traditional methods, payment may take several days to reach merchants' accounts. On the other hand, blockchain transactions may take only seconds to complete money transfers. A huge plus is that cryptocurrency transfers can be processed automatically anywhere with near-zero fees.
* **Highly secured:** Blockchain revolutionizes e-commerce payment to be more secure and seamless. FADO Go will exploit blockchain applications as they allow excellent data security through encryption and decentralization. With tokenized transactions, customers’ account data is safe and “disguised” into a different digital credential that cannot be hacked or stolen.
* **One-click payment:** Blockchain enables shoppers to save their payment information in an encrypted and secured manner. The next time they shop, there is no need to enter the payment data again.
# Use cases & benefits
The FADO token is designed to encourage loyalty from our global shoppers who use our platforms internationally while increasing the distribution and liquidity of the token. With blockchain technology’s help, revenue can be equally shared for all participants based on their contributions and involvements in the network. Meanwhile, the FGT token is designed as a governance token representing voting powers in the ecosystem. FGT holders will shape the future of FADO Go by showing their support/disapproval for upgrades in the ecosystem and deciding the usage of the community treasury. Shoppers will be able to receive rewards with FADO Go if they stake either or both tokens, participate in key governance votes, and pay for goods & services on our shopping platform.
We will constantly build human and financial resources to facilitate the constant growth of FADO Go’s business. Hence, we will be able to implement many incentive programs to enlarge and scale up our ecosystem more widely and globally.
The success of FADO Go in the beginning stage will be decided by FADO tokens through its functionalities as covered in more details below:
## Service discount
Earn discounts when using FADO tokens to pay (alongside extra discounts on shipping service). The discount percentage will vary depending on the number of FADO tokens that users opt to stake and their history of using our services. There are tiered levels of the FADO Go customer program and higher levels will unlock more benefits and discounts.
## Cross-border payment
Shopping around the world with FADO tokens means customers do not have to worry about currency and payment methods in other countries. Pay with FADO tokens and Fado wallet at any e-commerce platforms partnering with FADO Go. Enjoy our seamless and cost-effective shopping experience with savings on foreign exchange fees, transactional fees, and bank account yearly fees.
## Convert FADO Token
Users can convert their FADO tokens for vouchers/gift cards to buy products and use services on the FADO Go platform.
## FADO Go community program
* **Give to earn:** FADO Go will have a list of gift cards/vouchers that users can use to buy on the FADO Go e-commerce platform or send to other people as gifts. If these gift cards/vouchers are used to buy products on the FADO Go platform, users will receive FADO tokens as a reward and their receivers will get an ample discount.
* **Sign up and earn FADO token:** Create an account on FADO Go and receive FADO tokens.
* **Ambassador program:** With each new customer introduced to FADO Go, users receive attractive rewards by sharing a referral link to their network and having people use FADO Go services through their link. The reward value will depend on the processed order value.
* **Share to earn:** Share FADO Go products and blog to earn ADO tokens.
* **Download mobile apps and add an extension to earn:** Download the FADO Go mobile app and add FADO Go extension to their web browser to earn FADO tokens.
## Smart rewards program
* **Staking rewards:** As investors who are staking, they can earn a minimum of 12% in FADO token rewards annually.
* **Loyalty rewards:** As customers use FADO Go services, they will be rewarded based on each single transaction value in a certain amount of FADO tokens. Rewarding tokens will be automatically transferred into the user’s wallet.
* **Earn tokens through business cooperation with FADO Go:** Online entrepreneurs can start their own international business by cooperating with FADO Go to build and globalize their highly innovative business and earn FADO tokens as a reward for the FADO Go franchising.
## Entertaining earnings
* **Review to earn:** Leave a review on the FADO Go platform to receive FADO tokens. Only customers with confirmed purchases can write reviews to avoid fake reviews or seeding from merchants.
* **Play games to earn:** Take part in entertaining games and complete everyday tasks to earn FADO tokens.
* **Write blogs to earn bonuses:** Share experiences of buying products or using shipping services on FADO Go through writing blogs and posting on the FADO Go website to receive FADO tokens.
## Buyers & KOLs Membership
Extensive reward system supported by the revenues generated from buyers, KOLs, brands/vendors, and payment systems in FADO Go’s ecosystem.
### Buyers' Membership
### KOLs’ Membership
KOLs/Influencers will receive FADO tokens based on their popularity and fans. To move up a tier, KOLs will have their fans locking more FADO tokens.
## Brands' Subscription
# Tokenomics
FADO Go creates a dual-token ecosystem with **FADO (Utility Token)** and **FGT (Governance Token)** to establish sustainable and long-term business growth.
* FADO will be fair-launched to the community via IDO Launchpads. We aim to raise funds for the governance token FGT and do IEO in the next 6 months after the FADO token release.
* FADO holders will be prioritized in FGT token sale with special discounts & benefits.
* Both tokens will be issued on multi-chain and firstly built on Binance Smart Chain (BSC) and will be listed on both centralized and decentralized crypto exchanges (CEXs and DEXs).
* FGT governance tokens represent voting powers in the ecosystem and have the deflation mechanism through Buy Back & Burn based on FADO Go's revenue. Holders will shape the future of FADO Go by showing their support/disapproval for upgrades in the ecosystem and deciding the usage of the community treasury.
* Shoppers will be able to earn extra income with FADO Go if they stake either or both tokens, participate in key governance votes, and pay for goods & services on our shopping platform.
## Utility Token (FADO)
FADO token aims to raise funds to develop all features in Shopping-To-Earn & Dropping-To-Earn for FADO Go.
* Ticker: **FADO**
* Total supply: 10,000,000,000 FADO
* Token price: $0.0016
* Market Cap: $16,000,000
### **Minting FADO token mechanism:**
#### Minting via Loyalty Points:
(Number of minting tokens per day x Average Token Price) <= 1-3% Daily Order Value (adjusted according to the actual situation)
Minted tokens will be paid out: 70% for Buyers and 30% for Team
#### **Minting via Token Buying Volume Surplus**:
Number of minting tokens = (Token Buy Volume - Token Sell Volume) x K% (K is adjusted according to the actual situation)
Minted tokens will be paid out: 70% for Stakers and 30% for Team
### Token Sales
## Governance Token (FGT)
FGT tokenomics will be finalized with more details based on FADO token valuation. FGT token sale will raise funds to develop the SocialFi Live Shopping platform on FADO Go.
* Ticker: **FGT**
* Total supply: 100,000,000 FGT
* Token price: N/A
# Roadmap
The following is our globalization journey with roll-out timelines:
#### May - Aug 2021
* Launch Fadogo.io
* Shopping Extension for Chrome Browser
* Logistics service
* FADO token landing page
**Sep - Dec 2021**
* Project planning
* Fundraising plan for FADO Utility token
* Blockchain integration for fadogo.io
#### Jan 2022
* IDOs for FADO Utility token
* DEXs/CEXs listing
**Jan - Mar 2022**
* Launch “Dropping To Earn”
* Crypto Payment Integration
* Fado mobile wallet
* DeFi Staking for FADO token
**Apr - Jun 2022**
* Raise fund for FGT Governance token
* Launch LiveStreaming platform
* KOLs/Influencers onboarding
* Prepare FGT Governance token
#### Jul - Sep 2022
* IEO for FGT Governance token
* DeFi Staking for FGT token
#### Oct - Dec 2022
* Buy Now, Pay Later
* DeFi Lending for FADO token
* FADO Starter
* Launch full service in Canada & UK (G7 Market)
#### Jan - Mar 2023
* Community Group Buying
* Daily Play-to-earn games
* Shopping Metaverse
* Launch full service in France & Italy (G7 Market)
**Apr - Jun 2023**
* Complete all main features ready for market expansion
* Develop Physical goods NFTs Marketplace
* E-commerce franchising
* Rebranding & Market expansion planning
#### Jul - Sep 2023
* Market expansion to SEA
* Market expansion to South Asia
**Oct - Dec 2023**
* More market expansion
* More operational
# Technology Overview
The following figure illustrates the technology framework of FADO Go:
We are currently using SaaS services from Amazon partners such as Amazon SQS, SES, S3 to help optimize costs in information management and execution of marketing activities, as well as project plans to use other technologies in the future, such as Redshift, Quicksight, Kinesis, Sagemaker, etc.
Besides, Blockchain is a central technology that we want to focus on. In which, we will apply blockchain protocols and build application layers to implement our decentralized vision, i.e Wallets, Multi-chain Assets, Loyalty System, Multi-crypto Integration, Crypto Staking, and finally Cross-chain & DeFi.
Next, IT infrastructure has been implemented by FADO Go, such as Private Cloud Computing, System Monitoring, Network Monitoring, especially Content Delivery Network (CDN) to help distribute content, help bring data to users the fastest, and finally, Storage, which helps the system to store all the data of FADO Go.
Finally, in the Containerized Apps section, which includes technologies such as Database Management System, Web Services, and No SQL that provide a mechanism to store and retrieve modeled data, the Search Engine Service helps customers find products on demand. In addition, the Caching service is a temporary storage service. The system is faster. Similarly, the queue service helps asynchronously handle data, prioritizing important issues first.
# E-commerce & livestreaming technology
FADO Go streamlines cross-border customers purchasing through state-of-the-art technology connecting providers to end consumers. To accomplish this, FADO Go has embraced applications such as AI, Big Data, Machine Learning, Blockchain and HS Categorization. Thanks to that, it has given us a superior competitive advantage compared to other e-commerce platforms. Therefore, we have pioneered cross-border shopping services by removing trade obstacles and providing a diverse choice of high-quality services at the best price.
Fadogo.io is live now and shoppers can place orders through the platform. In the next stage, we will build an end-to-end live streaming platform with live, on-demand, and video monetization capabilities on top of the existing cross-border e-commerce.
### Live streaming platform
The live broadcasting setup requires a variety of live streaming protocols and broadcasting software to bring the live stream to life. Our tools will be available for broadcasters at any level in terms of functionality and cost. Also, FADO Go live streaming platform will be connected with big social media platforms such as Facebook, Tiktok, Youtube, Instagram and enable users to broadcast contents simultaneously and at same time even when they are live streaming on different platforms. This streaming protocol that works behind the scenes to carry videos through the live streaming process is highly technical.
### Visual recognition and the smart product display system
The system uses Big Data and AI to identify images and product labels without human involvement. It is easy to recognize objects, people, text, scenes, and activity in images and videos, and detect any inappropriate content with high accuracy and analysis capabilities. These detected attributes are increasingly useful for customers that need to organize and search through millions of images in seconds using metadata tags. Then, it will help to recommend and personalize products as customers' demand or follow the world trend, supporting re-marketing activities to push sales effectively. Over 5 billion products from many countries such as the USA, Germany, UK,..are sold on FADO Go ecommerce site. The information on price, sale, promotion, review, inventory is updated in real-time and precise up to millisecond speed.
### **Customer support**
The system adopts AI like chatbots to respond to customers’ simple questions promptly 24/7 to increase user experience and sales performance. Customers from anywhere in the world can use any messengers at their handles to communicate with us and receive our instant responses.
### **Warnings of prohibited items**
By collecting large data sources for machine learning, the system helps to identify restricted products and dangerous goods to maintain a safe and trustworthy shopping experience. Fado Go’s customers trust that they can always buy with confidence as products offered for sale on our platform are complied with all laws and regulations**.**
### **Product price comparison**
FADO Go search engine system allows customers to view and compare product prices in different brands and countries to pick the best option. International customers can experience a more rewarding shopping experience acknowledging that they get the best deal.
### **Price calculator**
The FADO Go system can calculate the total price of buying the product including the item price, shipping cost, tax, insurance,...and provide the complete price quotation in a matter of seconds. Customers can easily view the landed cost at check-out without worrying about the incurred cost. Customers can also request quotes from any online shops before making a purchase.
### **Sale-off notification**
Wanting to buy a sale-off product in domestic stores is easy but waiting for a 50% sale-off bargain is no easy deal. That’s why FADO Go develops the sale-off notification function. When a customer wants to buy a product with a particular price at his/her choice, simply click on the “Sale-off notify” button to view the price fluctuation chart over time and choose the best price. We will automatically notify the customer when the chosen product is on sale.
### **B2B trading/wholesaling**
The marketplace for B2B trading on FADO Go platform facilitates product sourcing and purchasing for business owners/retailers. FADO Go attaches the suppliers/ distributors/wholesalers contact information and provides smart contracts which simplify and expedite B2B cooperation in a more secure manner.
### **HS code to calculate the customs cost**
Our HS categorization technology ensures that clients will receive a landing cost at checkout, with no additional charges. To build and improve product classification systems, FADO Go uses Big Data and Machine Learning. To extract and collect data from e**-**commerce websites, we use statistics and Named Entity Recognition (NER) models. We may then generate big datasets that extract structured attributes from unstructured and varied product data by combining human aid with Machine Learning techniques. The process of matching HS codes is greatly simplified when these features are properly put up as standardized and organized key-value pairs. As a result, the system may use the HS code to calculate the appropriate customs charge.
# Blockchain technology
FADO Go leverages blockchain technology to empower Fadogo.io to become an innovative, safe, transparent, trusting, fast-moving and economical e-commerce platform. We will progressively change and integrate blockchain technologies into our operations and our systems such as track and trace system, product transparency, customer loyalty, smart contracts, cryptocurrency payment, affiliate network management, and customer reviews.
With FADO & FGT tokens, we are going to provide new, unique and improved value to our global consumers as hereinabove. Both tokens will be issued as a multi-chain asset, firstly to be available on Binance Smart Chain (BSC). To enable DeFi and cross-chain interoperability, we will work with strategic technology partners in cross-chain bridge protocol and wallet for transferring value across multiple networks including Ethereum, Solana, BSC, Near, Avalanche, and Tron. Also integrating with leading public blockchains, we will be able offer our service to other major blockchain’s ecosystems.
Below is a summary table of blockchain protocols and applications that we plan to deploy in order to bring respective features live and serve customers.
| Blockchain Technology | Functions/Features |
| ---------------------------------------- | ------------------------------- |
| User Wallet (Non-custodial, Multi-chain) | FADO Utility Token |
| Company Wallet (MultiSig) | FGT Governance Token |
| Reserve Wallet (MultiSig) | FADO Go Wallet |
| Multi-chain, Cross-chain Assets | FADO Go Starter |
| Loyalty System | FADO Go Community Program |
| Franchising System | Loyalty Reward Program |
| Multi-Crypto Payment Integration | FADO Go VIP Membership |
| Crypto Staking | Cryptocurrencies Payment |
| Crypto Launchpad | Staking Reward Program |
| DeFi | Yield-farming Program |
| NFTs | DeFi/NFT platforms Partnerships |
# Our Achievements
# Team
# Thuy Pham (Chief Executive Officer)
Thuy is a seasoned business developer dedicated to helping organizations, companies, and enterprises in emerging and frontier markets to achieve social and economical values. She has more than 10 years of experience in consultancy, strategic management and business development for start-ups in Vietnam, India, the US, and Africa. She previously worked in leading banks in Vietnam where she developed acquisition strategies for credit card business and delivered high-quality global custody services for corporate clients and fund managers. Thuy holds a Master Business Administration (MBA) degree from California State University, Fullerton. For the last 5 years, she has been working in the tech industry and challenged herself in different roles to merge into the blockchain space. She has occasionally spoken for local and international blockchain conferences to promote decentralization and crypto adoption all over the world.
# Dat Pham (Founder & COO)
Dat is a versatile and outstanding experienced executive with a sharp business mindset. He has founded 4 major companies and 3 of them record impressive revenue up to 7 figures per year with an annual growth rate up to 30%. The most amazing thing is that he has built these companies from scratch and taken them to achieve such major milestones. Dat is also the COO of 2 blockchain projects, one is in the real-estate industry and the other is Fado Global. As an advisor for many different logistics and ecommerce projects, Dat has led these businesses to successful market penetration and significant return on investment. He is also a member of Vietnam E-commerce Association (VECOM) which is a prominent association for E-commerce businesses in Vietnam.
# Mic Nguyen (Chief Business Officer)
Mic Nguyen has more than 20 years of experience combined in execution, strategic planning, business development, information technology in both the federal government and the commercial sector. Mic has worked on multiple billion-dollar projects and products across many customers such as the Department of Defense, Patent and Trademark Office, Census Bureau, NASA, IMF, etc. With expertise in AI, Blockchain, platform technology, he co-founded 2 multi-million-dollar startups. Currently, he is holding important positions in many companies such as Huuk, AINOVATION, Med2Lab. Mic also joined GIANTY as an Executive Vice President to expand GIANTY's footprint in the U.S. and Global market.
# Han Nguyen (Strategic Director)
Founder and CEO of Thudo Multimedia. The first Chief Software Engineer to successfully launch HANEL brand products such as CRT flat screen TVs, digital TV receiver.
# Hoa Pham (Chief Technology Officer)
Hoa has accumulated a strong expertise in AI and Deep learning throughout the time working as a technical director in major international companies (VNG, FPT, and GNT). He started many successful projects a few years ago. Recently, he has founded deep tech startups such as BioTurning (bioinformatics tools for biologists), and HeraTap Inc.
# Dung Chung (Chief Information Officer)
Dung is currently the CIO for the #1 cross-border e-commerce platform Fado.vn in Vietnam. He has over 20 years of experience in Software Developing. Dung was a Technical Lead for prestigious enterprises in Vietnam, namely GNT Vietnam (one of the world’s leading IT companies), VNG (Vietnam’s first unicorn), and FPT (a reputable corporation in Vietnam). Also, Dung has profound knowledge in the crypto space as a Technical Engineer and an investor. Dung is eager to dedicate his expertise to the FADO Go project.
# Anh Nguyen (Marketing & Creative Director)
Anh is the founder of Content Anomaly, a modern concept multidisciplinary fashion house based in Seattle, USA. He was the Creative Director for many different brands namely CURA the Curator and hotel Gaza. His unique taste in Fashion and Art has taken him far to the 2nd place in the International Art & Design Competition and the finalist in the Independent Designer Handbag National Contest. Anh holds a Bachelor of Arts in Fashion and Apparel design issued by Art Institute of Seattle and an Associate degree in Marketing from Portland Community College.
# Advisor
# Loc Dinh
Mr. Logan Dinh is a CMO of LaunchZone who is known as an expert in the blockchain field. His company mainly gives advice, orients, mentors startups companies to Go Global, invests in potential projects, supports launching projects to the international community, including startups like Step Hero and HeroFi.
# Thanh Dao
Mr. Thanh Dao is currently a Co-founder and CTO of LaunchZone, The Ultimate DeFi Platform to support the incubation of Blockchain startups. In 2021, He and his team in LaunchZone have guided and supported a number of startups to go global successfully, notably, StepHero and HeroFi. With the mission of becoming a "launching pad" for young startups to reach international levels, he has supported the organization of many blockchain startup competitions.
# Lam Ho
Lam is business advisor, co-founder of Alpha Group and CEO of GIANTY Inc. In 2001, he founded GIANTY Inc. in Japan. Since 2006, he has constructed offshore development system in Vietnam, and made GNT offshore software development services have a stronger presence on the global tech market. GIANTY has incubated and invested in many successful blockchain projects such as Cryptia.
# David Tran
Dr. David (Duc) Tran is an Associate Professor of Computer Science at the University of Massachusetts in Boston (USA), where he is Director of the Network Computing Lab. He is also a Research Professor at Vin University and a Blockchain collaborator at the Vietnam Institute for Advanced Studies in Mathematics (VIASM). He has cofounded, advised, and invested in several startups leveraging blockchain for fintech, edtech, real estate, retail, and entertainment.
# Dung Nguyen
Dung is the vice president of Vietnam E-Commerce Association (VECOM) which is a prominent association for E-commerce businesses in Vietnam. Dung is also a member of the Board of Director at Yeah1Group.
# Jeanette Seng
Jeanette Seng has over 18 years of experience in top general and financial management positions. She has worked for international companies in corporate, start-up, and restructuring roles. Since 2014, she has engaged with Fintech firms, including Blockchain and cryptocurrency companies, after gaining diverse expertise in private equity at TPG Capital in San Francisco and wealth management in Singapore. Ms. Jeanette also continues as an advisor/consultant to those companies and to OMvino, Vesto.io, Fado Global, Dealogikal, and Mantle.fund.
# Thorsten Reblin
Thorsten is the Managing Director of Agotrans Air Cargo GmbH which provides international logistics solutions. He’s got over 20 years of experience in the International Logistics and Supply Chain Management field. Thorsten is passionate about coordinating resources for optimization to deliver the best efficiency in the Logistics process. He holds a Bachelor degree in Transportation, Logistics, Materials, Supply Chain Management from the Academy for World Trade in Germany.
# May Liu
May Liu is currently Managing Partner of SparkDC, one of the most active crypto investment ventures. She graduated from Columbia University with a Master's Degree in Mathematics and Statistics. With her profound knowledge and experience, she is also an investor for many successful Blockchain projects like The Graph, 1inch Network, etc.
# Partners & Investors
# Reference
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# Disclaimer and Notes
FADO Go, including but not limited to the overall project, website, smart contracts and software platform (“Fado”) as presented in this conceptual paper is not currently an active licensed or exempted financial or payment service of any kind and in any jurisdiction. Any financial or payment services terminology used in this Whitepaper, on the Fado website or within the platform is intended only as a basic reference, without any effective or legal meaning of the same terms in a regulated and/or traditional financial environment. The FADO Token is a strictly utility token in any jurisdiction and is not and can not be considered as a security or otherwise a regulated token of any kind, is not in any way e-money and/or a fiat or asset backed stablecoin, whether global or limited in scope. This Whitepaper is not a contract or a contractual agreement of any kind, is not an invitation or offer to invest in Fado or acquire or use its tokens in any way with any expectation of profit. Any user of Fado declares to have received appropriate technical, administrative and legal advice before and after reading this Whitepaper, the Fado Website and using any part of the platform (including its token) and accepts that there is an inherent high risk in acquiring or using any kind of blockchain and/or crypto token, platform, software, interface and acknowledges with full disclaimer for any of the persons or entities mentioned within this Whitepaper, that there can be any kind of damage suffered, including total loss.